Northern Pass Messaging

Helping conservation organizations and activists spread their message

CLIENT | Lewis Family Conservation Foundation

THE PROJECT

Several large electric utility companies have proposed to build a high voltage transmission line to bring Canadian hydro energy into the Boston market primarily through overhead lines through 185 miles of some of northern New Hampshire’s most scenic mountains and vistas.

OUR ROLE

Many organizations and individuals are strenuously opposed to this project due to its high environmental costs and low local benefits. We helped these organizations and individuals develop a common message and coordinated campaign that delivered over 12,000 signatures on a petition to New Hampshire’s Governor.

TAKEAWAY

A campaign to influence a major development project supported by powerful multinational organizations is more effective when disparate organizations coordinate their message and strategy.

PROJECT PARTNERS

Lewis Family Conservation Foundation | Society for the Protection of New Hampshire Forests| Appalachian Mountain Club | Conservation Media Group |Conservation Law Foundation